Tom Campbell, CEO of E-ACT, on his forensic focus on culture and innovation in schools
Welcome to our first Heads & Tales of 2025. Kicking us off is Tom Campbell, CEO of E-ACT, a multi-academy trust that encompasses 38 schools and over 25,000 pupils across the UK. With a background in psychology and executive education from Cambridge, Tom has dedicated over two decades to transforming schools, focusing on culture, strategy and innovation. From becoming a headteacher at the tender age of 29 to leading initiatives that blend academic rigour with enriching local experiences, the story of Tom's career and the anecdotes that come with it are not to be missed.
🎙️ Episode highlights:
Tom reflects on the mentors that have played a part throughout his career, including a former RAF officer turned headteacher who left a lasting impression on his educational philosophy.
He shares the origins of E-ACT’s “Cultural Backpack” strategy, inspired by his own childhood, to ensure every child has meaningful cultural and community-based experiences.
Tom recalls a lovely moment when a former student credited him for inspiring a lifelong passion for art, touching on the profound yet often unexpected impact of educators.
He discusses the challenges of balancing high academic expectations with cultural enrichment in diverse communities.
His advice for educators: don’t let one challenging experience define your perspective on teaching; explore different schools and trusts to find the right fit.